Out-focus the competition.
Not out-spend it.
Commercial architecture for sports, performance, and longevity brands.
Six Paths to Breakthrough
Every breakthrough starts by focusing one of six areas of your business: the products you scale, the message you own, the media you use to create demand, the advocates who make buyers believe, the distribution that puts you on shelf, or the international partners that take you global.
What if you could focus every sales, marketing, and financial decision on the products that can actually win in the marketplace?
Learn MoreWhat if the market knew exactly why your product is the only choice — not just another option?
Learn MoreHow to beat the 3-second scroll — with media that connects your product to high-intent buyers through hosts they actually trust.
Learn MoreHow to get on shelf at GNC, Vitamin Shoppe, and Sprouts — and stay there — with senior-level representation to the retailers and distributors that matter.
Learn MoreHow to take a proven US brand global — or bring a global brand to the US — through licensing and distribution partners who already own the shelf.
Learn MoreBodybuilding, sports, and wellness influencer sourcing and management — verified creators and sponsored athletes who put their reputation behind your product.
Learn More
I built my career inside the growth engines of the most recognized brands in sports nutrition, dietary supplements, and functional foods—not as a consultant watching from the outside, but as an operator accountable for revenue, margin, and market position.
At Quest Nutrition, Bang Energy, JYM Supplement Science, PROGENEX, EAS, MET-Rx, and Weider Nutrition International, I helped make the commercial decisions that separated brands that scaled from brands that stalled. That experience became a system: practical diagnostic tools that identify where growth is breaking down—in your product portfolio, your positioning, or your media strategy.
Today, we help founders of health and performance brands earning between $2.5M and $25M — and larger brands opening new channels or markets — make those same decisions with greater clarity and confidence. That includes expanding your brand from DTC, to key specialty retailers and natural food stores, to select mainstream accounts that add both topline and profit to your bottom line. Not by out-spending the competition. By out-focusing it.
No agency overhead. Built for $2.5M–$25M health and performance brands — and larger brands opening new channels or markets.
Book a Free Discovery Call →What founders and operators say about working with Vince.
I’ve worked with Vince over many years at Quest Nutrition and Legendary Foods. He helped develop and drive brand strategy, product line strategy, and researched market trends and competitive activities to identify opportunities. Vince is never satisfied with staying only in one lane — he led the creation of corporate strategies by facilitating relationships across Sales, Marketing, R&D, Finance and Operations.
Vince is one of the most strategic and effective sales and marketing leaders I’ve encountered in the sports nutrition and wellness industry. What sets him apart is his rare ability to align sales execution with long-term brand strategy — growing top-line sales while expanding gross margins through smart channel management and pricing discipline.
Vince is the go-to sport-supplement business strategist. He consistently wins market share by developing unique brand strengths while removing weak links — and he knows the industry landscape better than anyone out there.
Insight that informs the work — from 25+ years operating inside the most competitive categories in health and performance.
By Vince Andrich, founder of Andrich Fitness Group A product portfolio audit answers one question: which of your products deserve the next dollar, and which
By Vince Andrich, founder of Andrich Fitness Group The decision to take your brand international is a partner decision before it is a sales decision.
By Vince Andrich, founder of Andrich Fitness Group The short version A brand advocacy program is a managed roster of verified athletes, coaches and customers
By Vince Andrich, founder of Andrich Fitness Group Taking your brand beyond selling direct to consumer (DTC) from your website to another retailer or distributor
The Messaging Hierarchy Every Supplement Brand Needs — and Most Don’t Have If your brand can’t answer three questions in under 60 seconds — who
There’s a reason the most sophisticated health and performance brands keep coming back to podcast advertising. It’s not the reach. It’s the credibility transfer that
Ready to Find Out What's Holding Your Brand Back?
Book a free 30-minute discovery call. We’ll review your brand, confirm fit, and identify the one commercial problem worth solving first.
