Senior-level retail and distributor representation for sports supplement and functional food / RTD brands. We take your brand to GNC, Vitamin Shoppe, Vitamin Discount Centers, Sprouts, and the distributors that stock them — with a category story built to get a yes.
Apply for DesignationNow accepting applications from sports supplement and functional food / RTD brands.
Retail and distribution can take a health brand from $2.5M to $25M and beyond — or burn through a year of cash and leave it with a discontinuation notice. The difference is almost never the product. It's how the brand was positioned, priced, and represented going in.
Large brokerages sell volume. Your brand gets 90 seconds at the end of a buyer meeting, after the lines that pay them more.
Buyers don't care about your ROAS. They care about category growth, incremental dollars per foot, margin, and whether you can support the launch.
Distributor margin, retailer margin, promo, slotting, and chargebacks stack fast. Brands that don't model it before the meeting find out after the PO.
Getting on shelf is the easy part. Without velocity support and a pull-through plan, a new item has a short window to prove itself before it's cut.
Retail placement and distributor placement aren't separate projects — the distributor is how most retailers get stocked. We build the path through both so they reinforce each other.
Direct representation to buyers and category managers in the chains where health and performance shoppers actually buy.
Getting authorized with the sports nutrition distributors that feed specialty retail and independents — and making sure they work for you once you're in.
Brokerage only works when we believe the brand can win. We're currently accepting applications from sports supplement and functional food / RTD brands. Every application gets a retail readiness review — if you're not ready, we'll tell you what to fix first.
We pressure-test your pricing, margin structure, packaging, supply chain, and funding against what the target channels require. You get a clear go / fix-first call.
Which channels, which distributors, which accounts — in what order. Built around where your consumer shops and where your economics work.
Sell sheets, category narrative, and line-review materials built on the Commercial Narrative Framework — positioned around the buyer's category goals, not your brand story.
We take the meetings, manage the submissions, and negotiate terms with you — so you know exactly what you're committing to before you sign.
Promo calendar, distributor rep education, velocity tracking, and deduction monitoring — so new doors turn into reorders instead of discontinuations.
The work it takes to launch a brand with no US distribution is different from the work it takes to expand one with proven demand. The structure reflects that.
For brands with no US distribution yet.
Building a US channel from zero takes real upfront work before the first PO — readiness, pricing, distributor authorization, and buyer presentations. The retainer funds that build; commission on net sales keeps us aligned once product moves.
For brands with verified US demand.
If your sell-through is already proven, we'll carry the line on commission alone. We're paid a percentage of net sales in the accounts and distributors we place — nothing more.
Both paths start with an application for designation. Brands are selected for fit.
Now accepting sports supplement and functional food / RTD brands. Apply, and we'll review your numbers, your channel goals, and which path fits — pioneering or expansion.
Apply for DesignationA straight answer on retail readiness either way.