Two-way international sales and licensing for sports supplement and functional food / RTD brands. We take proven US brands into global markets — and bring proven global brands into US retail and distribution.
Apply for DesignationNow accepting applications for both outbound and inbound engagements.
A brand that wins at home can stall overseas — and a brand that dominates its own market can disappear on a US shelf. The difference is almost always who you partner with, how the deal is structured, and whether the brand story travels.
An exclusive with a distributor who can't sell, can't fund marketing, or quietly carries your competitor locks you out of a market for years.
Territory, exclusivity, minimums, royalty rates, and exit clauses decide who makes money. Most founders negotiate them once, with no benchmark.
Claims, positioning, and pricing built for one market rarely land in another. What sells in Dallas doesn't automatically sell in Dubai, Mumbai, or London — and the reverse is true.
Without someone managing the partner, launch plans slip, reorders stall, and the brand gets deprioritized.
Whichever direction you're moving, the work is the same: find the right partner, structure a deal that protects the brand, and make sure product actually sells through.
Distribution and licensing partners for proven US brands in high-growth international markets.
US sales and licensing for international brands ready to compete in the world's largest sports nutrition market.
Licensing puts your brand in the hands of a partner who already makes, moves, and sells product in that market. You own the brand. They carry the operation. You earn a royalty on every unit sold.
Your licensee produces to your formulas and specs inside the market — built for local sourcing, local regulations, and local price points.
No ocean freight, no customs delays, no duties eating your margin. Tariff swings stop being your problem.
No cash tied up in overseas stock, no expiring product in a foreign warehouse. Your licensee carries the inventory risk.
Licensees are selected for the retail and distributor relationships they already have — so your brand launches into doors that are already open.
We're accepting applications from sports supplement and functional food / RTD brands with proven demand in their home market. Every application gets a readiness review — if you're not ready to cross a border, we'll tell you what to fix first.
We assess your brand, economics, and IP position, then rank target markets by category fit, competition, and margin — so you enter the right market first.
We identify and qualify distributors and licensees — their channel reach, financial strength, portfolio conflicts, and track record with brands like yours.
Positioning, claims, and pricing adapted for the target market using the Commercial Narrative Framework — built to sell to the partner and to the end consumer.
Territory, exclusivity, minimums, royalties, marketing commitments, and exit terms — negotiated alongside you and your legal counsel so the deal protects the brand.
Launch plan, performance checkpoints, and ongoing partner management so the market grows after the signature — not just on the day of it.
Licensing and sales are structured differently, so they're priced differently. In both cases, our compensation is tied to the revenue the deal produces.
For brands licensing their brand to a partner in a new market.
We source, vet, and negotiate the licensing partner, then share in the royalties the agreement generates. When your licensee sells more, we both earn more.
For brands selling product through distributors and retailers.
A retainer funds market selection, partner sourcing, and launch work before the first order. Commission on net sales keeps us aligned once product moves.
Both tracks start with an application for designation.
Taking a US brand global, or bringing a global brand to the US? Apply, and we'll review your brand, your target markets, and whether licensing or distribution is the right path.
Apply for DesignationA straight answer on market readiness either way.