Bodybuilding, sports, and wellness influencer sourcing and management for health and performance brands. We find the athletes and creators your buyers already trust, verify they're real, and build them into a brand advocacy program that sells.
Book a Discovery Call30 minutes. We'll look at your brand, your buyer, and where advocacy fits.
Health and performance buyers are skeptical by nature. They've seen every paid shout-out. What moves them is a creator who actually lives the lifestyle — and uses the product because it works. Most brands never get there.
Inflated follower counts and bought engagement are common. Without verification, you're paying premium rates for an audience that doesn't exist.
A big lifestyle account isn't a physique competitor, a coach, or a serious lifter. Wrong audience, wrong credibility, no sales.
A single sponsored post fades in a day. Advocacy compounds only when the same trusted voices show up consistently over time.
Outreach, contracts, deliverables, codes, and reporting fall on a founder or an overloaded marketing team — and the program stalls.
We build and run your brand advocacy program across the platforms where health and performance buyers actually pay attention.
Bodybuilding, physique, sports, and wellness creators matched to your buyer — with follower authenticity, engagement rate, content fit, and competing-brand conflicts checked before anyone is contacted.
Long-term ambassador rosters of NPC and IFBB competitors and athletes who represent the brand on stage, in the gym, and online — season after season.
Personalized outreach, negotiation, and clear agreements covering deliverables, usage rights, exclusivity, and compensation — so everyone knows what's expected.
Content calendars, affiliate and discount codes, creator communication, and performance tracking — so you see which advocates are driving sales and double down on them.
With over 25 years building advocacy for the biggest names in sports supplements and functional foods, we know how to turn customers into a community — one that converts people to your brand and to the fitness lifestyle.
From elite sponsored athletes to everyday customers, a tiered advocacy structure that gives every level a reason to represent the brand.
Coaches who recommend your product to the clients who trust them most — credibility that no ad can buy.
Relevant, authentic content from real users that shows the product in the lifestyle — and turns viewers into buyers.
We define who you're selling to, what the advocate needs to stand for, and the story they'll tell — built on the Commercial Narrative Framework.
We build a shortlist across Instagram, YouTube, TikTok, and podcasts, then verify authenticity, engagement, content fit, and brand conflicts.
Personalized outreach, negotiation, and agreements that lock in deliverables, rights, and tracking.
Product seeding, content briefs, codes, and a content calendar so advocates launch together and stay consistent.
Monthly reporting on content, reach, and code sales. Top performers get expanded; underperformers get replaced.
A monthly retainer covers sourcing, vetting, outreach, contracts, program management, and reporting. Creator fees and product seeding are paid directly by the brand, so you always know exactly what each advocate costs.
Book a 30-minute discovery call. We'll look at your brand, your buyer, and the creators and athletes who can move them.
Book a Discovery CallNo pitch. No commitment.